Create an investment bridge in a South African province

ponte de apoio

 

A department in a south african province has set up an entity to address the lack of funding for projects in that part of South Africa. At the time the department realized that businesses were not accessing national development funding in proportion to the province’s contribution to the country’s GDP and relatively to its potential growth. This exacerbated problems such as the high unemployment in the province.

 

To facilitate

The entity was thus created with the objective of supporting companies, entrepreneurs and catalytic projects to access funding in order to promote employment in the province and enhance the competitiveness of its economy (by promoting, enabling and facilitating businesses to apply to funds), and also with the objective to assist the Office of the Head of Department in strategic activities and projects, by advising on organizational dynamics and change management, deal making and deal packaging. It does not provide capital or debt financing to companies, rather facilitates the process through which firms can access funds from provincial and national development finance institutions (DFIs), international organizations and other specialized firms. The entity is basically a bridge between businesses and funds, acting as a facilitator.r.

Leader in financing

Leadership Business Consulting accompanied the process from the very start, helping KZN EDTEA to idealize, develop and implement the entity, which involved varied steps, from the website’s creation (which as an online funding simulator tool) to setting the headquarters/office in Durban. The communication plan, for example, included the creation of awareness and the market’s development: by expanding the entity’s scope and increasing its opportunities through communication activities directed to specific target audiences, including the media; to grow, encourage and form partnerships that support the entity’s activities as a business advisor (especially in finance/funding), to position it as a top performer, being recognized as such, and a national leader in grant advising, fomenting similar initiatives on a national level.

 

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