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Marketing & Sales

"People don't buy for logical reasons.
They buy for emotional reasons."

Technology and digital innovation are enabling a new kind of maximization and control in the
marketing area. However, it is the increase in consumer expectations that is forcing the need for change.
Organizations have focused primarily on generating cost efficiencies, but there is a way to balance
costs with a better customer experience.

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How we help clients

Leadership Business Consulting is aware of the new challenges and trends. And we have a portfolio of services to support it.

Ensure the most suitable product and services

We support companies so that they have products and services that are more suitable to their customers and materialize the activity in revenue and margin.

To anticipate competitors’ decisions

In this hypercompetitive environment, it is necessary to anticipate competitors’ decisions, defend our current customers and identify new opportunities and needs to be met.

Maximize the sales
area

In a company, sales are one of the areas that create more potential value, but it can also be the one that destroys more value, given that lost sales do not appear in the income statement.

Marketing & Sales Insights

O Ministério da Agricultura, Pesca e Alimentação (MAPA) em Espanha definiu um novo modelo de comercialização com o objetivo de fomentar a penetração interna dos…

A empresa Correios de Angola está a atravessar um processo de modernização, cujo modelo pode ser útil a outras empresas na mesma situação, em Angola,…