A Leadership Business Consulting (LBC) has played an active role among several agents in this segment, both public and private, through the support in the elaboration of strategies, business and marketing plans, and in the design of organizational transformation processes with the objective of greater efficiency and profitability.
Continuous expansion and diversification
Over the last decades the tourism sector has been the target of a continuous expansion and diversification, becoming one of the largest and fastest growing sectors in the world. Despite occasional shocks, its growth has been virtually uninterrupted, demonstrating the strength and resilience of this area.
The numbers speak for themselves:
- The movement of tourists worldwide increased from 25 million in 1950 to 278 million in 1980, 674 million in 2000 and 1186 million in 2015. This indicator is expected to grow at an average of 3.3% per year between 2010 and 2030, reaching 1.4 billion in 2020 and 1.8 billion in 2030.
- International tourism revenues increased from $ 2 billion in 1950 to $ 104 billion in 1980, $ 495 billion in 2000 and $ 1260 billion in 2015.
- In addition to these revenues, tourism generated an export value around US $ 1.5 trillion, which means an average of US $ 4 billion per day, representing 7% of total exports of goods and services worldwide.
Positive impact on revenue
More and more countries are taking on this sector as strategic for their development, because of the positive impact on revenues and number of jobs, thus generating multiplier effects in several areas. However, the challenges and trends cannot be overlooked:
- Segment diversification - the emergence of silver hair tourists, the Millennials' affirmation and the growth of the middle class - with differentiated needs and expectations;
- Emerging destinations, notably the Middle East and Asia;
- Political tension and terrorism;
- The technological (r)evolution and the growth of SoMo (social + mobile) as disruptive factors of the sector;
- The growing concern to ensure the sustainable management of tourism in economic, social and environmental terms.
LBC recognizes the importance of tourism in promoting the economic and social development of the countries where it operates. In this sense, our solutions aim to support the entities in several areas, such as the formulation of policies and strategies, operational planning, branding initiatives, or digital transformation, as well as the implementation of processes that increase the efficiency and competitiveness of organizations.