Brazil, despite the historical and emotional proximity to Portugal, and of sharing the same language, has numerous legal and regulatory protectionism restrictions that constrain the market entrance. Leadership Business Consulting supported the portuguese giant in redefining the business process (with focus on sales, customer service and logistics), taking into account the constraints and the IT requirements in order to assist the operation set-up.
This partnership led to a successful implementation of the local team and operations in Brazil, with an associated cost reduction (from the previous scenario – outsourcing to a major international distributor) and the harmonization of business processes and IT solution, allowing the Portuguese company to focus on the expansion in the brazilian market.
O Andorinha é o azeite de “ataque” da Sovena para o mercado brasileiro, onde no final de 2016 conseguiu chegar à liderança. A empresa está atualmente a trabalhar o mercado de forma direta.
Jorge Pena, responsável de strategy and business development na Nutrinveste, afirma que mercados como a Índia e a China “podem despontar em dois ou cinco anos”.