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From outsourcing to insourcing in another country

Sovena: Bringing olive oil to anyone in any part of the world

The portuguese group Sovena, one of the largest oil companies worldwide, has a strong presence in Brazil with the brand Andorinha, having secured until the end of 2015 its marketing and distribution through a large food goods company that guaranteed not only the sales and logistical capacity but also the knowledge of the local distribution. In 2016 Sovena decided to invest in its direct presence in this country, which meant changing from outsourcing to insourcing.

Redefinition process

Brazil, despite the historical and emotional proximity to Portugal, and of sharing the same language, has numerous legal and regulatory protectionism restrictions that constrain the market entrance. Leadership Business Consulting supported the portuguese giant in redefining the business process (with focus on sales, customer service and logistics), taking into account the constraints and the IT requirements in order to assist the operation set-up.

The implementation

This partnership led to a successful implementation of the local team and operations in Brazil, with an associated cost reduction (from the previous scenario – outsourcing to a major international distributor) and the harmonization of business processes and IT solution, allowing the Portuguese company to focus on the expansion in the brazilian market.


 

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